top of page
CYFLUENCER (LinkedIn Banner) (2000 × 400 px).gif

Content Sharing Platform

The fast, easy, and affordable way for marketers to get respected cybersecurity influencers to read and share their content.

Low Maintenance. Low Cost. High ROI.

cyfluencer app screen shot

Making Waves

When it comes to generating demand for cybersecurity,
recognition from the inside is everything.

While paid ads, SEO, and traditional PR are key components of your marketing strategy, you know that you need to gain the trust and recognition of those who are part of the closed community.

Even though you’re already producing stellar content, it’s not getting nearly enough traction. 

You’ve realized it takes years for a startup to get to the point where you’re having people from your target market regularly share your posts.

How it Works?

orange books icon

You bring the CONTENT

With one click, you upload a content piece to the content library via the platform. There’s no cost for uploading content.

man with chart orange icon

They bring the AUDIENCE

Our platform tracks and reports how many clicks a content piece generates. You only pay for performance AND you get live data around the type of content that appeals to your audience.

orange users icon

We bring the INFLUENCER

Influencers browse the content library. They can choose to share your content on social media (LI or Twitter). You only pay for how the unique traffic your content generates.

Laser-Targeted Audience

Cyfluencer lets you share your content directly with laser-targeted professionals

Supercharge demand generation by generating awareness at scale, Build credibility among respected industry thought leaders, Increase exposure in your ideal target market.
ALL without any retainers or hefty long-term contracts. with Cyfluencer, getting your content in front of the right people – at scale – has never been so easy or affordable.

cyfluencer app mockup
cyfluencer mockup
cyfluencer-logo-long
Image by Priscilla Du Preez

Why Join Cyfluencer?

pay per click model icon

Pay Per Click Model

infinity icon

Unlimited Shares

cloud icon

One-Click Upload

Because our typical Cybersecurity influencer has...

20,000+

Engaged followers on LinkedIn

CISO

CISO, vCISO, Consultant or Senior Security Professional

10+

Years experience in the field

FAQs

  • How many pieces of content do I need to submit?
    As many as you want, as often as you want. The more current and relevant content is, the higher the chance of it being shared. That said, evergreen content (guides, how-to, and the like) performs really well. Quality will always beat quantity.
  • What type of influencers is on the platform?
    We focus on professionals with a minimum of 2500 engaged followers and all the way up to 50,000 followers. We vet each influencer to ensure they represent values and standards that respect our industry. We find micro-influencers (1000 - 100 000 followers) are highly motivated to provide value and have the highest level of engagement from their audience. They have a vast and varied network that allows your content to reach a new, diverse audience. Our network of influencers grows daily, spanning several continents and multiple specialties within cybersecurity.
  • Will I get leads or demo sign-ups from the platform?
    We get it. You need leads and demo-sign ups to fill up your pipeline. However, we operate at the Top-of-the-Funnel (TOFU). Our goal is to help you increase brand awareness, build credibility and generate demand by getting your content in front of a highly-targeted audience. While we’ll be thrilled if your content shares turn into actual leads, we do not promise this and do not want you to expect this. If your PRIMARY goal of joining Cyfluencer is to generate immediate leads, this is probably not the platform for you.
  • Do you guarantee our content will be shared?
    No! Our influencers ALWAYS have 100% control over if - and what - they share. They have no obligation to share anything. Ever. This ensures the content they do choose to share is received as organic and trustworthy. Our influencers are honest, ethical, and care about contributing value to the greater community. We would never demand they share anything and never guarantee any amount of shares. That’s why there’s no retainer or monthly fee. You only pay for the value you receive. However, if you do provide high-value content, there’s a strong likelihood it will be read and shared. Since you’re already creating content, you have nothing to lose (and a massive amount to gain) by uploading it to Cyfluencer.
  • What type of content should I be sharing for maximum reach?
    Great question. We strongly recommend sharing high-value content. While you’re welcome to post any content you like, our influencers will typically NOT share anything that promotes F.U.D or is fearmongering Is primarily promotional suggests your product is THE bulletproof shield against a security risk Since you’ll have access to detailed performance reports on all shares, you will have data of what content performs best in your target market.
  • Is there a posting quota I need to meet?
    We recommend sharing at least one piece of content per week. However, you’re not obligated if you feel there is no content relevant to share at any given time. We never want you to post only from our platform nor spam the content to your socials. You are free to post as frequently or infrequently as you want.
  • What does being a cybersecurity influencer (or ‘Cyfluencer’) require from me?
    You’ll have access to our library that has a range of articles and media on topics across different verticals provided by different cybersecurity vendors. choose which content you’d like to share with your network on LinkedIn, add your own honest insights or takeaways around the concepts discussed and post it. Any unique traffic generated by the content you shared will be attributed to your account and you’ll be paid out at the end of the month.
  • What do I get out of sharing content from the Cyfluencer platform?
    You’re already sharing interesting content on issues and methodologies around cybersecurity, now you can get compensated for it! And, you can get easy access to quality, relevant content to expand your knowledge and keep abreast of the latest developments in the industry.
  • Are there any further guidelines I need to adhere to?
    You may not solicit clicks to the content. Write and post as you would any other article or video around cybersecurity, sharing your unique and honest perspective on the topic as a professional in the field. If you do not agree with particular content and have no constructive insights to contribute, it’s best to share something else.
  • Let’s be real, this is a marketing platform – how do the companies benefit?
    Companies benefit by getting their quality content in front of your relevant audiences. This helps increase their brand awareness, generate demand, and expand their influence. But you get to lead by sharing only content what passes snuff with you.
  • I don’t want to get paid, I just want access to new vendor insights. Can I donate my earnings directly to a charity instead?
    Absolutely! Currently, we’ve selected two great organizations you can choose from to send your earnings: Innocent Lives Foundation and Mental Health Hackers. We can issue receipts as proof of the donation in your name but it may not be possible for you to use it for tax deductions in your jurisdiction. If you’d like to nominate another organization that is connected to the cybersecurity community in either giving back to the larger populace or for supporting cybersecurity professionals themselves, we’d love to learn about them. Send an email to support@cyfluencer.com and provide a link to the organization’s website.
  • Do you vet the content?
    You have high standards. So do we. We vet the vendor before we give them access to the platform to make sure they’re credible, legitimate, and have a robust product. Once they’ve joined, the vendor is responsible for the content they upload. We advise our vendors on the type of content that performs best.
  • How do I get paid?
    We pay commissions each month in USD through PayPal. We’re working on adding other payment methods.
  • Do I need to include any disclosures in my post?
    Transparency is important to maintain credibility for everyone, therefore disclosing according to the FTC guidelines is required, in addition to your own brief insights or takeaways relevant to the content.
  • How is this influencer platform for cybersecurity professionals different from being an Instagram Influencer?
    Credibility is crucial within cybersecurity. As an influencer on our platform, there’s no direct promotion of a product or becoming a ‘Brand Ambassador’. You’re given the opportunity to share content and start conversations around ideas that you find relevant within cybersecurity. You have complete control over what you choose to share or not to share. Additionally, there is no direct communication with the publishing vendor so there is NO pressure or obligation to post from any brand.
  • What platforms can I share on?
    Our current focus is primarily on cybersecurity professionals who are active on LinkedIn. However, if you have a following on Twitter that would find the content relevant, let us know and we’ll review the account to see if it is eligible to share there as well. We plan to expand to other channels in the future.
  • Do you guarantee our content will be shared?
    No! Our influencers ALWAYS have 100% control over if - and what - they share. They have no obligation to share anything. Ever. This ensures the content they do choose to share is received as organic and trustworthy. Our influencers are honest, ethical, and care about contributing value to the greater community. We would never demand they share anything and never guarantee any amount of shares. That’s why there’s no retainer or monthly fee. You only pay for the value you receive. However, if you do provide high-value content, there’s a strong likelihood it will be read and shared. Since you’re already creating content, you have nothing to lose (and a massive amount to gain) by uploading it to Cyfluencer.

You’re already producing excellent content. Now you can get it in front of the right people.

bottom of page